DUMBASS CLIPS

PACKAGING AND POINT-OF-PURCHASE

Dumbass Clips takes the classic paper clip packaging and incorporates an interactive element that makes the everyday use of the paperclip something to look forward to. This packaging and point of purchase displays allows the user to “save a dumbass,” one clip at a time. Each version of the packaging explores different landscapes and narratives in which the explorer hanging on the end of the chain is in need of help from the user.